➢ Look at the competition
You need to Research your rivals and see if you can identify who their target audience is. You also need to analyze your customers and determine the buyer personas. A buyer persona is a detailed picture of your typical customer. You need to think of this buyer as a person and make this person the most vivid character you possibly can. You can consider information such as gender, age income, family life, aspirations, needs, and etc.
The barrier to entry for an online store is much lower when compared to a brick-and-mortar store. But, there are unexpected costs that may arise, so determining your budget carefully and make sure to do your best to consider all potential costs such as shipping, marketing, paid advertising, customized website development and design, website hosting and security, logo design, graphic artwork, product photography, and etc.