Follow this helpful step-by-step guide and learn how to create online store (free of charge) and successfully launch it!

This article will teach you all you need to know before starting the journey of running your own successful ecommerce website and online business. Let’s start:

➢ Finding your niche

If you have products that you are already selling, you can skip this step. If you are not sure what you want to sell, we can help you decide. The key to finding your business niche is to discover a combination of demand and market fit. We would like to recommend you to check out the Google Trends. This will give you an inspiration and probably a motivation to sell a certain item. Even though Google Trends doesn’t address competition, it can certainly give you an understanding of the viability of your idea.

➢ Finding a free ecommerce platform solution

Once you have found your niche and decided what you would like to sell, you can choose where you will sell. There are numerous benefits to selling via marketplaces such as Amazon, Etsy, eBay, and others, but it is best if you consider these as marketing channels rather than your own personal selling space. Selling on a free ecommerce platform is a better option as it allows you to control your products and your own brand. If you are serious about building an online store, you will want to go for a fully functional platform that you can use to promote your items and market your store. We recommend you to look for a free ecommerce website platform that offers SEO-friendly features, a high percentage of uptime, unlimited support, easy and secure payment processing, powerful integrations, beautiful custom design options and themes, and experts who can help you start your business and grow it in the future.

➢ Look at the competition

You need to Research your rivals and see if you can identify who their target audience is. You also need to analyze your customers and determine the buyer personas. A buyer persona is a detailed picture of your typical customer. You need to think of this buyer as a person and make this person the most vivid character you possibly can. You can consider information such as gender, age income, family life, aspirations, needs, and etc.

➢ Budgeting

The barrier to entry for an online store is much lower when compared to a brick-and-mortar store. But, there are unexpected costs that may arise, so determining your budget carefully and make sure to do your best to consider all potential costs such as shipping, marketing, paid advertising, customized website development and design, website hosting and security, logo design, graphic artwork, product photography, and etc.

➢ Set up your online store

It is time to set up your own online store! You need to familiarize yourself with the free ecommerce platform you have chosen be checking the tutorials and the feature list.

➢ Choosing a template

The free ecommerce website platforms usually offer a number of free and premium templates. You need to choose a template that will represent your products and your brand in the best way possible.

➢ Product photos & descriptions

Upload high-quality and high-definition photos of your products and make sure your products are properly described. You need to include all information your customers need to make a purchasing decision.

➢ Marketing your online store

A smart marketing strategy includes a combination of paid ads, SEO, PR and outreach, newsletters, social media, and more. The best and well-executed marketing strategies are complete and include these important components – social media, analytics, SEO, and content strategy!

So, are you ready to launch your new online store now? Good luck!



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